Promotional Marketing
Description
Participants create a portfolio of marketing tools. Semifinalists work creatively under constraints to design a solution to a problem given onsite.
The toolkit components will be digitally submitted on a USB flash drive.
2026-27 Theme: You have been asked to develop a promotional marketing campaign for Discover TSA: Open House & Recruitment Night. The purpose of the event is to introduce prospective members and their families to the opportunities available through the Technology Student Association. The event will feature student demonstrations, interactive STEM activities, competitive event displays, and opportunities to meet current TSA members.
Use the following information when creating your promotional materials:
Event Name: Discover TSA: Open House & Recruitment Night
School: Edison Middle School
School Mascot: Emus
School Colors: Green and White
Date: Friday, August 1, 2027
Time: 6:00 p.m. – 8:30 p.m.
Location: Edison Middle School
Address: 1840 Innovation Parkway, Orlando, FL 32819
Printable Design
A promotional graphic suitable for both print and social media advertising that promotes the event.
Wearable Design
A collectible lapel pin for the Edison TSA chapter.
Digital Design
An auto-advancing digital welcome presentation highlighting event activities, chapter accomplishments, and opportunities available through TSA
Tran Tran, Finn Hill MS, 2026 1st Place
Event Resources
EVENT EXAMPLES
Click on the links to the right to view past entries for this event! 2025 State 1st Place Winner - Digital Signage
Event Deadlines
January 21, 2027
Students will need their Participant ID number, and password, from their advisor.
Students submit pdf file with Printable and Wearable designs.
See Design Challenge above.
March 18, 2027
This is an early entry event!
Entries are due by 5:00 pm, March 18.
Students will upload printable advertisement and wearable design as a pdf.
Students will upload the digital signage to a platform of their choice, and then submit a URL link.
All students will compete in a challenge onsite.
NOTE
This is a low enrollment event, requiring students to receive at least 75% of the total points possible to be in the Top 5 on stage, or to progress to the National TSA Conference in this event.
Washington TSA Rules
To compete, students must:
Belong to a currently affiliated TSA chapter
Be registered (by their TSA advisor) for competition by December 18, 2026 ($35)
Compete in the January 21, 2027 virtual competition (see individual event pages for details)
Be selected as a top competitor in their event(s) and invited to participate at State
Number of competitors is dependent on specific event
Qualifying competitor lists will be published by February 7, 2027
State Conference registration week February 22-26, 2027 (see state conference page for details)
At the state level, 3 individuals per chapter may compete.
Additional Information
Event Coordinator:
Event Manager: Kari Potter, kari.potter@shorelineschools.org
