Promotional Design
Description
Participants use computerized graphic communications layout and design skills in the production of a promotional resource for TSA.
2026-27 Theme: Milestone Diner, a new retro-inspired American diner, is preparing for its grand opening. You have been hired to create a cohesive brand identity and promotional materials that celebrate the diner's nostalgic 1978 inspiration while attracting today's customers. The restaurant's branding should reflect a nostalgic late-1970s aesthetic while remaining inviting, family-friendly, and appealing to a modern audience.
The following items are the required design pieces:
Item #1 – Restaurant Logo
Design a logo for Milestone Diner. The logo should be submitted enlarged on an 8.5" × 11" sheet of paper (portrait or landscape, designer's choice). The logo should establish the restaurant's visual identity and be appropriate for use across all required promotional materials.
Item #2 – Restaurant Menu
Design a bifold restaurant menu for Milestone Diner using tabloid-size paper (11" × 17"). The menu should be designed so the front and back panels are correctly positioned for printing and folding. Participants should create original menu item names, descriptions, and pricing appropriate for a classic American diner.
Item #3 – General Manager Business Card
Design a single-sided business card for the General Manager of Milestone Diner. The business card should reflect the restaurant's established brand identity while presenting the required contact information in a professional, well-organized layout.
Item #4 – Instagram Grand Opening Advertisement
Design a static Instagram graphic (4:5 vertical ratio) promoting the Grand Opening of Milestone Diner. The advertisement should capture attention, encourage attendance, and maintain the restaurant's established visual identity.
Use the following details for the design challenge:
Restaurant Name: Milestone Diner
Address: 1978 Celebration Boulevard
Orlando, FL 32819
Phone: (407) 555-1978
General Manager: Delmar Olson
Email: manager@milestonediner.com
Grand Opening Date: July 1, 2027
Poppy Hanson, Stanwood HS, 2026 1st Place
Event Resources
EVENT EXAMPLES
Click on the links to the right to view past entries for this event! 2025 State 1st Place Winner
Event Deadlines
January 21, 2027
Students will need their Participant ID number, and password, from their advisor.
Students submit a pdf file containing a minimum of 2 of the 4 required promotional items. Item design must be complete for at least 2 of the items.
March 2027
This is now an Early Entry event!
Students will submit final entry by the March 19 deadline.
Semifinalists compete in a 2 hour onsite challenge at State.
Washington TSA Rules
To compete, students must:
Belong to a currently affiliated TSA chapter
Be registered (by their TSA advisor) for competition by December 18, 2026 ($35)
Compete in the January 21, 2027 virtual competition (see individual event pages for details)
Be selected as a top competitor in their event(s) and invited to participate at State
Number of competitors is dependent on specific event
Qualifying competitor lists will be published by February 7, 2027
State Conference registration week February 22-26, 2027 (see state conference page for details)
At the state level, 3 individuals per chapter may compete.
